Anti-Cellulite Jeans: Brazilian Designer Claims Denim Harnesses Body Heat, Stimulates Cellulite-Prone Areas
Women may soon ditch the expensive lotions, creams, and surgeries to combat the dreaded “orange peel” or “cottage cheese” also known as cellulite. “Beauty denim,” a new pair of jeans by Brazilian designer Alexandre Herchcovitch is specifically made to smooth away cellulite with frequent wear.
Herchcovitch debuted the anti-cellulite jeans at his winter 2014 show in Fashion Rio, Rio de Janeiro's four-day-long fashion event, which wrapped up on Saturday. The designer claims to have developed the world’s first pair of jeans that aim to target cellulite, ABC News reports.
The “beauty denim” contains Emana yarn, a manmade fiber that offers thermo-regulation and improves blood microcirculation for more than six hours when in contact with the skin, according to a Rhodia news release. During exercise, sportswear manufactured with Emana improves thermo-regulation and reduces the build-up of lactic acid that leads to muscular fatigue. The effects of Emana yarn do not deteriorate after repeated washing. The unique technology has already been used in sports clothing and lingerie in Brazil.
The Brazilian designer says it took him five years of research to make a pair of jeans that are effective in treating cellulite. In the jeans, the synthetic fiber absorbs electromagnetic waves — Far Infrared Rays — emitted by the human body. The invisible rays provide tissue stimulation when they contact the skin, and therefore, prevent the accumulation of cellulite.
Herchcovitch’s brand is not the first fashion label to fabricate anti-cellulite denim.
In January, Wrangler announced the launch of their “Denim Spa” line of skinny jeans, which comes in three finishes: Aloe Vera, Olive Oil Extract, and Smooth Legs. These ingredients are infused with algae extracts, retinol, and caffeine to not only keep the wearer’s legs smooth but to also help reduce the appearance of cellulite, The Telegraph reports.
Unlike the recently debuted “beauty denim,” the “Denim Spa” was clinically tested by the Institut Adriant in France. The participants in the clinical trial wore the jeans for eight hours a day, five days a week, over the course of six weeks. After just four weeks of wear, 69 percent of the women claimed the appearance of their thighs had improved. The Smooth Legs style was found to last for 15 days' wear or four to six washes — a reload spray could be applied to each wash to continue to get the benefits, says The Telegraph. According to Wrangler, the jeans could retain their benefits for approximately 67 to 95 wears.
Medical experts have warned patients there is no cure for cellulite, which is often triggered by poor diet, bad circulation, and a slow metabolism. The Mayo Clinic says the condition typically develops in the thighs, hips, and buttocks of a woman. Cellulite is more common with aging since the skin starts to lose some of its elasticity as the fat cells accumulate while they push up against the skin which triggers the long, tough cords down. The cosmetic issue affects all persons regardless of whether they are thin or heavy, with 90 percent of women and 10 percent of men suffering from cellulite.
It remains unknown as to when the “beauty denim” jeans will be on sale or how much they will cost.
Wrangler’s “Denim Spa” jeans can be found on Asos selling for $105.90 (Retail Price: $151.28).