Autism spectrum disorder (ASD), a developmental disability typically manifesting before the age of three, that profoundly affects various aspects of brain development including social interaction, communication skills, and cognitive function. Common challenges faced by individuals with autism include difficulties in communication, social interactions, and inappropriate behaviors.

Research suggests that ABA therapy contributes to successful long-term outcomes for 89 percent of children with autism who receive it, with early intervention (before the age of four) associated with improved social and communication skills as well as increased IQ levels.

While many acknowledge its effectiveness in tackling the behavioral difficulties associated with autism, ABA has also encountered pushback. Some parents and self-advocates within the autistic community raised concerns due to the use of punitive techniques, leading to apprehensions about potential emotional harm.

Although modern ABA practices have moved away from punitive methods, criticisms persist regarding its structured nature and perceived insensitivity to emotional needs, with some suggesting a risk of post-traumatic stress from prolonged exposure to intensive programs.

Amidst these debates and concerns, Success On The Spectrum (SOS) has emerged as the first autism treatment franchise in the United States. Founded by an autism mom, SOS brings a unique perspective to the table — one rooted in personal experience and a deep understanding of the challenges faced by individuals with autism and their families.

At the heart of SOS's approach is a commitment to compassionate, trauma-informed care. Unlike traditional ABA therapy, which often focuses solely on modifying behavior through rewards and consequences, SOS adopts a play-based approach that takes into account not just the behavioral, but also the emotional needs of individuals with autism. By incorporating elements of play and focusing on building trust and rapport, SOS aims to create a supportive environment where individuals feel valued and understood.

"ABA therapy has this bad rap for being abusive or traumatizing... So my team and I re-invented the way that it is done. We are a play-based therapy," explains Nichole Daher, founder of SOS. "So we never force a kid to sit down and do something that they don't want to do because their brains aren't going to learn that way. It's more of a hands-on teaching style, with lots of natural environment training. One of the things that we do (that other ABA clinics don't do) is field trips because some of the kids' parents arent comfortable taking them into the public without help."

One of the key distinguishing features of SOS is its franchise model, where over 50% of the SOS owners are either Autism parents or siblings. This personal investment not only ensures a deep commitment to the cause but also brings a wealth of firsthand experience and insight to the table.

By placing a strong emphasis on empathetic care and fostering a sense of community and support, SOS is setting a new standard in the autism therapy industry. As more and more families seek out alternative approaches to traditional ABA therapy, SOS offers a ray of hope, providing them with the support and resources they need to help their loved ones thrive.

SOS also offers a community outreach program. "Even if you're not our client, we create public events that are safe for autism families to cooperate in," says Daher. "Again, getting the family outside of their home, outside of their four walls and into the community is very important. Nobody is going to look at them weird, and they don't have to be afraid of a kid throwing a tantrum.

So every quarter, each location has to have a community event. We do an autism prom, which is so cute. We also do parent's night out, where SOS offers free babysitting. These are open to the public. We create social opportunities for the kids to promote acceptance and make a world where they fit in and belong."