There are very few of us left in today’s social media-saturated environment who can say that we’re able to scroll through our Facebook or Instagram feeds and not see a selfie. The term became official when it was inducted into the Oxford English Dictionary in 2013, and cemented itself in pop-culture with the song, appropriately titled, “Selfie.” But, for the most part, it’s still associated with either insecurity or narcissism — two types of people who need attention.

While people with insecurity tend to get empathy, narcissists tend to get the cold shoulder. After all, who wants to deal with a person whose only concern is themselves? Indeed, this is the mindset of most people who aren’t narcissists — and probably even those who are. But not all narcissism is bad, at least, when you look at the bigger picture.

As the people over at BrainCraft show in their video below, social media narcissism (the selfie) has improved the lives of millennials all over the world. As much as 30 percent of all millennials have taken selfies at some point, and there are 17 million selfies uploaded to social media in the UK every week. With so many selfies being uploaded, it’s safe to say millennials are a bunch of narcissists, but they’re also more self-aware. Their social circles are wider, and they go for what they want far more often.

The best thing about all this narcissism is that it doesn’t necessarily equate to full-blown “I love myself.” That’s known as narcissistic personality disorder, and it is way harder to be diagnosed with, probably because it’s just hard loving yourself that much.