Beauty is both biological and cultural — and one can argue that each ethnicity has its own “ideal” versions of beauty. For example, while the U.S. may place thin models on a pedestal, other countries view the plus-sized body as far more attractive.

An online pharmacy called Superdrug Online Doctors aimed to explore these different cultural ideas of beauties and used the same photoshopped image of a woman to do so. The project, called Perceptions of Perfection, spans 18 countries — including Mexico, Peru, the Netherlands, and Ukraine — and used 18 designers to alter the original stock photo into what they believed their country's "ideal" version of beauty was. Click on the slideshow to see the results.

18 countries
Perceptions of Perfection spans 18 countries and uses the same model — photoshopped differently for each culture — to compare and contrast the world's ideas of beauty. SDf