Just 3 years ago, hosted and client/server salesforce automation (SFA) and customer relationship management (CRM) systems dominated the pharmaceutical market. The tides have changed and now the vast majority of Pharma CRM projects deployed have been SaaS solutions. One of Veeva’s newest customers, a top 50 Pharma company can attest to this fact. The organization has replaced its SFA system with Veeva CRM™ from Veeva Systems, the leader in SaaS solutions for the global life sciences industry. Nearly 1,400 users went live with the award-winning, multi-tenant SaaS CRM system earlier this year.

The research-based pharmaceutical company had been using a hosted SFA system for the previous seven years but needed a flexible tool that could be quickly, easily, and inexpensively customized. Veeva CRM enables the team to make changes quickly and without extra vendor intervention or costs.

“This major implementation is indicative of the rising industry-wide trend away from hosted and client/server SFA relics in favor of flexible, multi-tenant SaaS CRM applications,” said Matt Wallach, executive vice president and general manager of Veeva Systems.